International Yogurt Inks Contract to Supply Seven-State Chain

Deal Valued at Approximately $1.3 Million 


PORTLAND, Ore., March 23 /PRNewswire/ -- International Yogurt Company, a
manufacturer and wholesaler of frozen desserts and smoothies, said today that
it has signed a two-year contract to supply its soft-serve frozen yogurt to a
convenience store chain with 140 units.
     The new contract is with Maverik Country Stores, which is based in Salt
Lake City, Utah, and has locations in Utah, Idaho, Montana, Wyoming, Arizona,
Nevada and Colorado.
     "Every store will display the YOCREAM(R) brand, and we anticipate that
this new account will generate approximately $1.3 million in revenue over the
next 12 to 18 months," said Tyler Bargas, Sales Manager of International
Yogurt. The Company will provide Maverik with its YOCREAM(R) nonfat frozen
yogurt, which is dispensed through in-store, soft-serve machines.
     This deal makes Maverik one of International Yogurt Company's top ten
customers for frozen yogurt. Maverik is currently in the final stages
of acquiring 38 Circle K stores, which will bring the chain's store count to
178. The additional stores will mean incremental sales for International
Yogurt, according to Bargas.
     "We are also providing our dispenser smoothie product to Maverik for
testing at several of its stores," Bargas said. "The addition of YOCREAM(TM)
Smoothies to Maverik could more than double our business with this prestigious
chain."
    International Yogurt Company makes, markets and sells frozen desserts,
snacks and smoothies throughout the United States and in several foreign
countries. For the fiscal year ended October 31, 1998, the company reported
sales of $10.2 million, up 18 percent from the prior year. Sales for the
first quarter of fiscal 1999 were up 35%.
     Visit the Company's web site at www.yocream.com!
     This release may contain certain forward-looking statements, which are
based on management's current expectations. Factors that could cause future
results to vary materially from these expectations include, but are not
limited to, change in distribution abilities, level of customer acceptance of
new products, change in co-packing relationships and strategic alliances, and
other economic, competitive, governmental, regulatory and factors affecting
the company's operations, pricing, products and services. For a more complete
discussion of the risks associated with forward-looking information, refer to
the Risk Factors contained in the Company's Form 10-K filed with the
Securities and Exchange Commission on February 1, 1999.

SOURCE International Yogurt Company
For more information, contact Terry Lusetti, Director of Investor Relations EMAIL or 1-800-YOCREAM