YoCream International, Inc.
Awarded Premier Health Care Agreement For Frozen Yogurt
    PORTLAND, Ore., Oct. 29, 2003 /PRNewswire-FirstCall/ -- YoCream International,
Inc., is pleased to announce its new agreement with Premier,
Inc. This agreement is a 36-month Sole Source award to supply Dannon(R)
YoCream(R) Frozen Yogurt to Premier healthcare members.
    "Our extensive product line and its benefits are well suited for the
Healthcare Sector," said Michele Hanna, Director of Sales & National Accounts,
YoCream International. "Offering our products with high counts of beneficial
live active cultures that are nonfat, non-dairy, or no-sugar-added will create
exciting opportunities in serving Premier members as a committed
supplier-partner."
    "This contract is a great addition to our Committed Manufacturer portfolio
that will help our members grow the retail side of their operations," said
Joan Ralph, Premier's vice president for Support Services. "Members can
increase revenues through this program while increasing the satisfaction of
patients and other customers." Premier, Inc. is a Group Purchasing
Organization, serving more than 2,800 healthcare facilities nationwide.
    It is estimated that Premier members purchase approximately $1 million of
frozen yogurt per year. "Our Premier opportunities go beyond frozen yogurt,"
adds Hanna. "Healthcare members may also purchase our non-dairy sorbet,
non-dairy vegan soft serve soy, and 4 oz. frozen novelty cups."
    "This national expansion into the healthcare sector is an important step
in broadening our market base and increasing market share," said Hanna. "Sales
to Premier members open new distribution channels and facilitate branding in
geographic locations where we haven't been before. The Dannon(R) YoCream(R)
branding will allow consumers to recognize the product, tying superior quality
and taste with great health."
    YoCream International, Inc., with corporate headquarters and manufacturing
facility in Portland, OR, is a pioneer and leading producer of frozen yogurt.
Founded in 1977, YoCream(R) produces, markets and sells frozen yogurt, ice
cream, frozen custard, and smoothies to an established and expanding global
marketplace. With a proven history of producing the highest quality product
and providing solution-based customer service, YoCream International is an
industry leader poised for long-term growth. For more information about
YoCream(R), call 1-800-YOCREAM (962-7326) or log on to http://www.yocream.com.
            
SOURCE YOCREAM International, Inc.
Web Site: http://www.yocream.com

For more information, contact Terry Lusetti, YoCream Investor Relations, 503-256-3754